Blanket America and CHOOSE HAITI on CNN
CNN recently published online and broadcast spots profiling Blanket America's involvement in CHOOSE HAITI (above).
Additionally, CNN published a very interesting long and detailed piece on CHOOSE HAITI here.
CHOOSE HAITI in TIME Magazine
Blanket America founders have attracted national media attention from Time magazine for their roles in creating the CHOOSE HAITI movement! The article was the most blogged piece in the issue. While the editors may be surprised by the interest, we aren't. Blanket America knows that, when given the choice to help rebuild the devastated country, consumers will select to do so.
The complete Time magazine piece, with photo gallery, can be found here.
For more information visit the CHOOSE HAITI website here.
5000 Blankets Pledged on the Today Show
NBC's TODAY show has distributed more than $200 million in donations since 1994. The TODAY Show Toy Drive was the first independent gift drive in morning show history. Bringing innovation to the spirit of giving is central to Blanket America's mission so participation in this program was not only inspiring, but an ideal context to explain how BUY 1, GIVE 1 works.
Blanket America founder Mesh Gelman appeared with TODAY show host Lester Holt to discuss Blanket America, showcase the Patchwork Heritage quilt, and pledge 5000 blankets. Giving during the holidays is especially important and we commend the TODAY show for using its platform to address poverty, right here, in the United States.
Blanket America in Fast Company
Read about Blanket America's innovative approach to charity and social media in "Charitable Capitalism is Going Viral" in Fast Company. Blanket America is proud to be working with visionary journalist Adam Penenberg whose book, Viral Loop, was an inspiration to our own online strategy:
"The idea of making a consumer choice a driver of profound social engagement is tantamount to acknowledging that users, by virtue of their participation, are essentially valuable and not just a bottomless pit to dump inert product."
We at Blanket America see enormous potential in our consumers and consider social media as a gateway to incredible opportunities. To this end, Adam will be integrating his own Facebook presence with Blanket America. If you maintain an online community and would like to help as well, please don't hesitate to contact us !
Read entire: Fast Company article.
